Skip to Main Content    Skip to Main Navigation    Skip to General Info Footer
  • Wish List
  • My Account
  • Shopping Cart
  • Register
  • Log In
  • Shop Online
  • About Us
  • Contact Us
    • Pageant
    • Plus Size Prom
    • Homecoming
    • Prom
    • Short/Cocktail
    • Featured Styles
  • Sherri Hill

    Sherri Hill 56319 Sherri Hill 56353 Sherri Hill 56405 Sherri Hill 56085 Sherri Hill 56403 Sherri Hill 56232 Sherri Hill 56258 Sherri Hill 56135 Sherri Hill 56319 Sherri Hill 56353 Sherri Hill 56405 Sherri Hill 56085 Sherri Hill 56403 Sherri Hill 56232 Sherri Hill 56258 Sherri Hill 56135

    Sherri Hill
    SHOP NOW
  • Primavera Couture Short

    Primavera Couture Short 1938 Primavera Couture Short 3301 Primavera Couture Short 4001 Primavera Couture Short 4011 Primavera Couture Short 4201 Primavera Couture Short 4202 Primavera Couture Short 4203 Primavera Couture Short 4204 Primavera Couture Short 1938 Primavera Couture Short 3301 Primavera Couture Short 4001 Primavera Couture Short 4011 Primavera Couture Short 4201 Primavera Couture Short 4202 Primavera Couture Short 4203 Primavera Couture Short 4204

    Primavera
    Couture Short
    SHOP NOW
  • Jovani Homecoming

    Jovani Homecoming 36851 Jovani Homecoming 37115 Jovani Homecoming 36791 Jovani Homecoming 22544 Jovani Homecoming 220610 Jovani Homecoming 07785 Jovani Homecoming 2830 Jovani Homecoming 05408 Jovani Homecoming 36851 Jovani Homecoming 37115 Jovani Homecoming 36791 Jovani Homecoming 22544 Jovani Homecoming 220610 Jovani Homecoming 07785 Jovani Homecoming 2830 Jovani Homecoming 05408

    Jovani
    Homecoming
    SHOP NOW



Sherri Hill Prom 2025

Jovani Prom 2025

Prom
Top Designers
Jovani Prom
Jovani Short-Homecoming-Cocktail
Prom
Plus
Prima Donna
Perfect Angels
Princess
Homecoming
Sherri Hill
Johnathan Kayne
Sydney's Closet Plus Size Prom
Tarik Ediz
Ashley Lauren
Couture
Cocktail
Ava Presley
Amarra
Evening
Pageant
‹ ›

  • Prom Collections
    -
    • Aleta
    • Alyce Paris - Prom
    • Amarra - Amarra
    • Ava Presley
    • Ellie Wilde
    • Faviana - Faviana
    • Faviana - Plus Sizes
    • Jessica Angel Collection - Jessica Angel
    • Johnathan Kayne
    • Jovani - Prom
    • La Femme
    • La Femme - Gigi
    • Morilee - Paparazzi
    • Opulence by Blush Prom
    • Pink by Blush
    • Portia & Scarlett
    • Portia and Scarlett - Evening
    • Portia and Scarlett - Pageant
    • Primavera - Homecoming
    • Primavera Couture - Primavera Long
    • Rachel Allan
    • Rachel Allan Princess
    • Sherri Hill
    • Vienna
  • Short Prom and Homecoming
    -
    • Jovani - Short & Cocktail
    • Jovani - Homecoming
    • La Femme - Cocktail
    • Mori Lee - Sticks & Stones
    • Rachel Allan Cocktail
    • Rachel Allan Short
  • Evening Wear and Pageant
    -
    • Ashley Lauren
    • Rachel Allan Couture
    • Rachel Allan Prima Donna
  • Plus size Prom
    -
    • Rachel Allan Plus
    • Sydney's Closet - Sydney's Closet Plus Size Prom
  • Shop by Category
    -
    • Pageant
    • Plus Size Prom
    • Homecoming
    • Prom
    • Short/Cocktail
    • Featured Styles
logo-footer
From Modern to Timeless

Bella's Bridal and Formal is the largest Prom and Pageant store in the Birmingham, Alabama area. We will have over 1,000 styles of 2024 Prom Dresses in stock from top designers including Sherri Hill, Portia and Scarlett, Amarra, Tarik Ediz, and Jovani. Our Hoover, Alabama store has 17 dressing rooms and a full staff available to help you find the perfect prom, homecoming and pageant dress.

Follow Us On Social
Hours

Monday: 10am to 6pm

Tuesday: 10am - 6pm

Wednesday: 10am to 6pm

Thursday: 10am to 6pm

Friday: 10am to 6pm

Saturday: 10am to 6pm

Sunday: 12pm to 5pm

(205) 403-7977
Customer Service
  • Contact Us
  • Returns
Information
  • About Us
  • Online Sales Policy
  • Bella\'s Bridal and Formal
My Account
  • My Account
  • Order History
  • Wish List
Visit Us
3780 Riverchase Village
Suite 800
Hoover, AL 35244
We are located at the corner of Hwy 31 and Lorna Rd.
Bella's Bridal and Formal is not affiliated with any company other than Bella's Bridal and Formal located at 3780 Riverchase Village, Suite 800, Hoover, Alabama, 35244.
  • Shop Online
  • About Us
  • Contact Us
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Prom Collections

  • Aleta
  • Alyce Paris - Prom
  • Amarra - Amarra
  • Ava Presley
  • Ellie Wilde
  • Faviana - Faviana
  • Faviana - Plus Sizes
  • Jessica Angel Collection - Jessica Angel
  • Johnathan Kayne
  • Jovani - Prom
  • La Femme
  • La Femme - Gigi
  • Morilee - Paparazzi
  • Opulence by Blush Prom
  • Pink by Blush
  • Portia & Scarlett
  • Portia and Scarlett - Evening
  • Portia and Scarlett - Pageant
  • Primavera - Homecoming
  • Primavera Couture - Primavera Long
  • Rachel Allan
  • Rachel Allan Princess
  • Sherri Hill
  • Vienna

Short Prom and Homecoming

  • Jovani - Short & Cocktail
  • Jovani - Homecoming
  • La Femme - Cocktail
  • Mori Lee - Sticks & Stones
  • Rachel Allan Cocktail
  • Rachel Allan Short

Evening Wear and Pageant

  • Ashley Lauren
  • Rachel Allan Couture
  • Rachel Allan Prima Donna

Plus size Prom

  • Rachel Allan Plus
  • Sydney's Closet - Sydney's Closet Plus Size Prom

Shop by Category

  • Pageant
  • Plus Size Prom
  • Homecoming
  • Prom
  • Short/Cocktail
  • Featured Styles