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  • Sherri Hill

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  • Primavera Couture Short

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  • Jovani Homecoming

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Sherri Hill Prom 2025

Jovani Prom 2025

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Jovani Prom
Jovani Short-Homecoming-Cocktail
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Prima Donna
Perfect Angels
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Homecoming
Sherri Hill
Johnathan Kayne
Sydney's Closet Plus Size Prom
Tarik Ediz
Ashley Lauren
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Cocktail
Ava Presley
Amarra
Evening
Pageant
‹ ›

  • Prom Collections
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    • Aleta
    • Alyce Paris - Prom
    • Amarra - Amarra
    • Ava Presley
    • Ellie Wilde
    • Faviana - Faviana
    • Faviana - Plus Sizes
    • Jessica Angel Collection - Jessica Angel
    • Johnathan Kayne
    • Jovani - Prom
    • La Femme
    • La Femme - Gigi
    • Morilee - Paparazzi
    • Opulence by Blush Prom
    • Pink by Blush
    • Portia & Scarlett
    • Portia and Scarlett - Evening
    • Portia and Scarlett - Pageant
    • Primavera - Homecoming
    • Primavera Couture - Primavera Long
    • Rachel Allan
    • Rachel Allan Princess
    • Sherri Hill
    • Vienna
  • Short Prom and Homecoming
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    • Jovani - Short & Cocktail
    • Jovani - Homecoming
    • La Femme - Cocktail
    • Mori Lee - Sticks & Stones
    • Rachel Allan Cocktail
    • Rachel Allan Short
  • Evening Wear and Pageant
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    • Ashley Lauren
    • Rachel Allan Couture
    • Rachel Allan Prima Donna
  • Plus size Prom
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    • Rachel Allan Plus
    • Sydney's Closet - Sydney's Closet Plus Size Prom
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    • Pageant
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From Modern to Timeless

Bella's Bridal and Formal is the largest Prom and Pageant store in the Birmingham, Alabama area. We will have over 1,000 styles of 2024 Prom Dresses in stock from top designers including Sherri Hill, Portia and Scarlett, Amarra, Tarik Ediz, and Jovani. Our Hoover, Alabama store has 17 dressing rooms and a full staff available to help you find the perfect prom, homecoming and pageant dress.

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Hours

Monday: 10am to 6pm

Tuesday: 10am - 6pm

Wednesday: 10am to 6pm

Thursday: 10am to 6pm

Friday: 10am to 6pm

Saturday: 10am to 6pm

Sunday: 12pm to 5pm

(205) 403-7977
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3780 Riverchase Village
Suite 800
Hoover, AL 35244
We are located at the corner of Hwy 31 and Lorna Rd.
Bella's Bridal and Formal is not affiliated with any company other than Bella's Bridal and Formal located at 3780 Riverchase Village, Suite 800, Hoover, Alabama, 35244.
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Prom Collections

  • Aleta
  • Alyce Paris - Prom
  • Amarra - Amarra
  • Ava Presley
  • Ellie Wilde
  • Faviana - Faviana
  • Faviana - Plus Sizes
  • Jessica Angel Collection - Jessica Angel
  • Johnathan Kayne
  • Jovani - Prom
  • La Femme
  • La Femme - Gigi
  • Morilee - Paparazzi
  • Opulence by Blush Prom
  • Pink by Blush
  • Portia & Scarlett
  • Portia and Scarlett - Evening
  • Portia and Scarlett - Pageant
  • Primavera - Homecoming
  • Primavera Couture - Primavera Long
  • Rachel Allan
  • Rachel Allan Princess
  • Sherri Hill
  • Vienna

Short Prom and Homecoming

  • Jovani - Short & Cocktail
  • Jovani - Homecoming
  • La Femme - Cocktail
  • Mori Lee - Sticks & Stones
  • Rachel Allan Cocktail
  • Rachel Allan Short

Evening Wear and Pageant

  • Ashley Lauren
  • Rachel Allan Couture
  • Rachel Allan Prima Donna

Plus size Prom

  • Rachel Allan Plus
  • Sydney's Closet - Sydney's Closet Plus Size Prom

Shop by Category

  • Pageant
  • Plus Size Prom
  • Homecoming
  • Prom
  • Short/Cocktail
  • Featured Styles