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  • Prom Collections
    -
    • Aleta
    • Alyce Paris - Prom
    • Amarra - Amarra
    • Ava Presley
    • Ellie Wilde
    • Faviana - Faviana
    • Faviana - Plus Sizes
    • Jessica Angel Collection - Jessica Angel
    • Johnathan Kayne
    • Jovani - Prom
    • La Femme
    • La Femme - Gigi
    • Morilee - Paparazzi
    • Opulence by Blush Prom
    • Pink by Blush
    • Portia & Scarlett
    • Portia and Scarlett - Evening
    • Portia and Scarlett - Pageant
    • Primavera - Homecoming
    • Primavera Couture - Primavera Long
    • Rachel Allan
    • Rachel Allan Princess
    • Sherri Hill
    • Vienna
  • Short Prom and Homecoming
    -
    • Jovani - Short & Cocktail
    • Jovani - Homecoming
    • La Femme - Cocktail
    • Mori Lee - Sticks & Stones
    • Rachel Allan Cocktail
    • Rachel Allan Short
  • Evening Wear and Pageant
    -
    • Ashley Lauren
    • Rachel Allan Couture
    • Rachel Allan Prima Donna
  • Plus size Prom
    -
    • Rachel Allan Plus
    • Sydney's Closet - Sydney's Closet Plus Size Prom
  • Shop by Category
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    • Pageant
    • Plus Size Prom
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    • Featured Styles

Ashley Lauren

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ASHLEYlauren 12178

12178 ASHLEYlauren

$498  
 
ASHLEYlauren 12048

12048 ASHLEYlauren

$1498  
 
 
 
ASHLEYlauren 12000

12000 ASHLEYlauren

$1698  
 
ASHLEYlauren 12313

12313 ASHLEYlauren

$498  
 
 
 
ASHLEYlauren 12151

12151 ASHLEYlauren

$798  
 
 
 
ASHLEYlauren 12181

12181 ASHLEYlauren

$578  
 
 
 
 
ASHLEYlauren 12194

12194 ASHLEYlauren

$598  
 
 
 
 
 
 
 
 
ASHLEYlauren 12049

12049 ASHLEYlauren

$1298  
 
 
ASHLEYlauren 11359

11359 ASHLEYlauren

$1198  
 
ASHLEYlauren 4797

4797 ASHLEYlauren

$798  
 
ASHLEYlauren 12081

12081 ASHLEYlauren

$758  
 
ASHLEYlauren 12241

12241 ASHLEYlauren

$558  
 
 
 
ASHLEYlauren 12164

12164 ASHLEYlauren

$458  
 
 
 
 
 
ASHLEYlauren 12171

12171 ASHLEYlauren

$598  
 
 
 
ASHLEYlauren 12175

12175 ASHLEYlauren

$498  
 
 
 
ASHLEYlauren 12258

12258 ASHLEYlauren

$558  
 
 
 
ASHLEYlauren 12297

12297 ASHLEYlauren

$438  
 
 
 
ASHLEYlauren 12238

12238 ASHLEYlauren

$398  
 
 
 
 
ASHLEYlauren 4976

4976 ASHLEYlauren

$558  
 
ASHLEYlauren 12254

12254 ASHLEYlauren

$598  
 
 
ASHLEYlauren 4820

4820 ASHLEYlauren

$338  
 
 
 
 
 
ASHLEYlauren 11961

11961 ASHLEYlauren

$1498  
 
 
 
ASHLEYlauren 12011

12011 ASHLEYlauren

$1498  
 
 
 
ASHLEYlauren 12196

12196 ASHLEYlauren

$558  
 
 
 
 
ASHLEYlauren 12012

12012 ASHLEYlauren

$1398  
 
ASHLEYlauren 12013

12013 ASHLEYlauren

$1598  
 
 
 
ASHLEYlauren 12205

12205 ASHLEYlauren

$458  
 
 
 
 
 
ASHLEYlauren 12071

12071 ASHLEYlauren

$558  
 
 
ASHLEYlauren 11766

11766 ASHLEYlauren

$1078  
 
ASHLEYlauren 4946

4946 ASHLEYlauren

$298  
 
ASHLEYlauren 12284

12284 ASHLEYlauren

$398  
 
 
 
ASHLEYlauren 12286

12286 ASHLEYlauren

$378  
 
 
 
 
 
ASHLEYlauren 4958

4958 ASHLEYlauren

$478  
 
 
 
 
 
ASHLEYlauren 4964

4964 ASHLEYlauren

$798  
 
 
 
ASHLEYlauren 12156

12156 ASHLEYlauren

$658  
 
 
 
 
 
ASHLEYlauren 12165

12165 ASHLEYlauren

$458  
 
 
 
 
 
ASHLEYlauren 12166

12166 ASHLEYlauren

$598  
 
 
ASHLEYlauren 12167

12167 ASHLEYlauren

$798  
 
 
 
ASHLEYlauren 12170

12170 ASHLEYlauren

$958  
 
 
ASHLEYlauren 12182

12182 ASHLEYlauren

$598  
 
 
ASHLEYlauren 12187

12187 ASHLEYlauren

$698  
 
ASHLEYlauren 12188

12188 ASHLEYlauren

$758  
 
 
ASHLEYlauren 12189

12189 ASHLEYlauren

$598  
 
 
 
 
ASHLEYlauren 12195

12195 ASHLEYlauren

$598  
 
 
 
 
ASHLEYlauren 12201

12201 ASHLEYlauren

$678  
 
 
 
ASHLEYlauren 12204

12204 ASHLEYlauren

$698  
 
 
 
 
ASHLEYlauren 12209

12209 ASHLEYlauren

$498  
 
 
 
 
 
ASHLEYlauren 12217

12217 ASHLEYlauren

$498  
 
 
 
 
 
ASHLEYlauren 12218

12218 ASHLEYlauren

$698  
 
 
 
 
ASHLEYlauren 12219

12219 ASHLEYlauren

$698  
 
 
ASHLEYlauren 12221

12221 ASHLEYlauren

$578  
 
 
 
 
ASHLEYlauren 12236

12236 ASHLEYlauren

$438  
 
 
 
 
ASHLEYlauren 12242

12242 ASHLEYlauren

$478  
 
 
 
ASHLEYlauren 11963

11963 ASHLEYlauren

$1498  
 
 
 
ASHLEYlauren 4968

4968 ASHLEYlauren

$578  
 
 
 
ASHLEYlauren 12301

12301 ASHLEYlauren

$1098  
 
 
ASHLEYlauren 4945

4945 ASHLEYlauren

$398  
 
 
 
 
 
ASHLEYlauren 4956

4956 ASHLEYlauren

$598  
 
 
 
 
 
ASHLEYlauren 4965

4965 ASHLEYlauren

$1198  
 
 
ASHLEYlauren 12062

12062 ASHLEYlauren

$998  
 
 
 
ASHLEYlauren 12176

12176 ASHLEYlauren

$598  
 
ASHLEYlauren 12190

12190 ASHLEYlauren

$658  
 
ASHLEYlauren 12222

12222 ASHLEYlauren

$598  
 
 
 
ASHLEYlauren 12226

12226 ASHLEYlauren

$1398  
 
ASHLEYlauren 12229

12229 ASHLEYlauren

$1358  
 
ASHLEYlauren 12232

12232 ASHLEYlauren

$1098  
 
 
 
 
 
 
 
ASHLEYlauren 12243

12243 ASHLEYlauren

$1098  
 
 
 
 
 
 
 
ASHLEYlauren 12244

12244 ASHLEYlauren

$1098  
 
 
 
 
 
 
 
ASHLEYlauren 12246

12246 ASHLEYlauren

$658  
 
ASHLEYlauren 12248

12248 ASHLEYlauren

$598  
 
 
 
 
 
ASHLEYlauren 12250

12250 ASHLEYlauren

$478  
 
 
ASHLEYlauren 12252

12252 ASHLEYlauren

$698  
 
 
 
 
 
 
ASHLEYlauren 12255

12255 ASHLEYlauren

$598  
 
ASHLEYlauren 12256

12256 ASHLEYlauren

$698  
 
 
 
 
ASHLEYlauren 12259

12259 ASHLEYlauren

$538  
 
 
 
 
ASHLEYlauren 12260

12260 ASHLEYlauren

$498  
 
 
 
 
 
ASHLEYlauren 12263

12263 ASHLEYlauren

$1098  
 
 
 
ASHLEYlauren 12281

12281 ASHLEYlauren

$1498  
 
 
ASHLEYlauren 12282

12282 ASHLEYlauren

$2498  
 
 
 
ASHLEYlauren 12283

12283 ASHLEYlauren

$1398  
 
 
 
ASHLEYlauren 12289

12289 ASHLEYlauren

$878  
 
ASHLEYlauren 12306

12306 ASHLEYlauren

$758  
 
 
ASHLEYlauren 12307

12307 ASHLEYlauren

$778  
 
 
 
ASHLEYlauren 12328

12328 ASHLEYlauren

$1398  
 
 
ASHLEYlauren 12330

12330 ASHLEYlauren

$998  
 
ASHLEYlauren 12331

12331 ASHLEYlauren

$1798  
 
ASHLEYlauren 11904

11904 ASHLEYlauren

$578  
 
 
 
 
 
ASHLEYlauren 11688

11688 ASHLEYlauren

$558  
 
 
 
ASHLEYlauren 12028

12028 ASHLEYlauren

$578  
 
 
 
 
ASHLEYlauren 11986

11986 ASHLEYlauren

$1198  
 
 
 
ASHLEYlauren 11896

11896 ASHLEYlauren

$398  
 
 
 
ASHLEYlauren 4865

4865 ASHLEYlauren

$398  
 
 
 
 
 
ASHLEYlauren 11902

11902 ASHLEYlauren

$598  
 
 
 
ASHLEYlauren 11857

11857 ASHLEYlauren

$558  
 
 
 
ASHLEYlauren 11560

11560 ASHLEYlauren

$578  
 
 
 
 
ASHLEYlauren 11913

11913 ASHLEYlauren

$558  
 
 
 
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From Modern to Timeless

Bella's Bridal and Formal is the largest Prom and Pageant store in the Birmingham, Alabama area. We will have over 1,000 styles of 2024 Prom Dresses in stock from top designers including Sherri Hill, Portia and Scarlett, Amarra, Tarik Ediz, and Jovani. Our Hoover, Alabama store has 17 dressing rooms and a full staff available to help you find the perfect prom, homecoming and pageant dress.

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Hours

Monday: 10am to 6pm

Tuesday: 10am - 6pm

Wednesday: 10am to 6pm

Thursday: 10am to 6pm

Friday: 10am to 6pm

Saturday: 10am to 6pm

Sunday: 12pm to 5pm

(205) 403-7977
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Visit Us
3780 Riverchase Village
Suite 800
Hoover, AL 35244
We are located at the corner of Hwy 31 and Lorna Rd.
Bella's Bridal and Formal is not affiliated with any company other than Bella's Bridal and Formal located at 3780 Riverchase Village, Suite 800, Hoover, Alabama, 35244.
  • Shop Online
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Search Only in this Category
+Price Filter:
+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Prom Collections

  • Aleta
  • Alyce Paris - Prom
  • Amarra - Amarra
  • Ava Presley
  • Ellie Wilde
  • Faviana - Faviana
  • Faviana - Plus Sizes
  • Jessica Angel Collection - Jessica Angel
  • Johnathan Kayne
  • Jovani - Prom
  • La Femme
  • La Femme - Gigi
  • Morilee - Paparazzi
  • Opulence by Blush Prom
  • Pink by Blush
  • Portia & Scarlett
  • Portia and Scarlett - Evening
  • Portia and Scarlett - Pageant
  • Primavera - Homecoming
  • Primavera Couture - Primavera Long
  • Rachel Allan
  • Rachel Allan Princess
  • Sherri Hill
  • Vienna

Short Prom and Homecoming

  • Jovani - Short & Cocktail
  • Jovani - Homecoming
  • La Femme - Cocktail
  • Mori Lee - Sticks & Stones
  • Rachel Allan Cocktail
  • Rachel Allan Short

Evening Wear and Pageant

  • Ashley Lauren
  • Rachel Allan Couture
  • Rachel Allan Prima Donna

Plus size Prom

  • Rachel Allan Plus
  • Sydney's Closet - Sydney's Closet Plus Size Prom

Shop by Category

  • Pageant
  • Plus Size Prom
  • Homecoming
  • Prom
  • Short/Cocktail
  • Featured Styles