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Ashley Lauren

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ASHLEYlauren 4536

4536 ASHLEYlauren

$1278  
 
 
 
ASHLEYlauren 11197

11197 ASHLEYlauren

$478  
 
 
 
 
ASHLEYlauren 11202

11202 ASHLEYlauren

$898  
 
ASHLEYlauren 11220

11220 ASHLEYlauren

$498  
 
 
 
 
ASHLEYlauren 4467

4467 ASHLEYlauren

$1116  
 
ASHLEYlauren 11201

11201 ASHLEYlauren

$378  
 
 
ASHLEYlauren 11232

11232 ASHLEYlauren

$1798  
 
 
ASHLEYlauren 11274

11274 ASHLEYlauren

$1098  
 
ASHLEYlauren 11278

11278 ASHLEYlauren

$698  
 
 
ASHLEYlauren 11310

11310 ASHLEYlauren

$4998  
 
 
 
ASHLEYlauren 11332

11332 ASHLEYlauren

$498  
 
 
 
 
ASHLEYlauren Collection 4504

4504 ASHLEYlauren Collection

$378  
 
 
 
ASHLEYlauren 11305

11305 ASHLEYlauren

$798  
 
 
 
ASHLEYlauren 4507

4507 ASHLEYlauren

$438  
 
ASHLEYlauren 4503

4503 ASHLEYlauren

$438  
 
 
 
ASHLEYlauren 11165

11165 ASHLEYlauren

$1198  
 
 
 
ASHLEYlauren 4483

4483 ASHLEYlauren

$458  
 
 
 
 
 
 
ASHLEYlauren 4488

4488 ASHLEYlauren

$998  
 
 
ASHLEYlauren 4489

4489 ASHLEYlauren

$898  
 
 
ASHLEYlauren 4494

4494 ASHLEYlauren

$398  
 
 
 
ASHLEYlauren 4476

4476 ASHLEYlauren

$338  
 
 
ASHLEYlauren 11118

11118 ASHLEYlauren

$498  
 
 
 
ASHLEYlauren 4442

4442 ASHLEYlauren

$378  
 
 
ASHLEYlauren 11077

11077 ASHLEYlauren

$598  
 
 
 
Cape Pictured Only 1868

1868 Cape Pictured Only

$300  
 
 
 
 
 
 
 
 
 
 
 
ASHLEYlauren 1869

1869 ASHLEYlauren

$300  
 
 
 
ASHLEYlauren 11051

11051 ASHLEYlauren

$378  
 
 
ASHLEYlauren Collection 1981

1981 ASHLEYlauren Collection

$3998  
 
 
Skirt Pictured Only 1997

1997 Skirt Pictured Only

$490  
 
 
 
ASHLEYlauren Collection 1777

1777 ASHLEYlauren Collection

$598  
 
ASHLEYlauren Collection 1574

1574 ASHLEYlauren Collection

$580  
 
 
 
ASHLEYlauren Collection 1157

1157 ASHLEYlauren Collection

$720  
 
 
800
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From Modern to Timeless

Bella's Bridal and Formal is the largest Prom and Pageant store in the Birmingham, Alabama area. We will have over 1,000 styles of 2024 Prom Dresses in stock from top designers including Sherri Hill, Portia and Scarlett, Amarra, Tarik Ediz, and Jovani. Our Hoover, Alabama store has 17 dressing rooms and a full staff available to help you find the perfect prom, homecoming and pageant dress.

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Hours

Monday: 10am to 6pm

Tuesday: 10am - 6pm

Wednesday: 10am to 6pm

Thursday: 10am to 6pm

Friday: 10am to 6pm

Saturday: 10am to 6pm

Sunday: 12pm to 5pm

(205) 403-7977
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Visit Us
3780 Riverchase Village
Suite 800
Hoover, AL 35244
We are located at the corner of Hwy 31 and Lorna Rd.
Bella's Bridal and Formal is not affiliated with any company other than Bella's Bridal and Formal located at 3780 Riverchase Village, Suite 800, Hoover, Alabama, 35244.
  • Shop Online
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Search Only in this Category
+Price Filter:
+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
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+Narrow by Color


Prom Collections

  • Aleta
  • Alyce Paris - Prom
  • Amarra - Amarra
  • Ava Presley
  • Ellie Wilde
  • Faviana - Faviana
  • Faviana - Plus Sizes
  • Jessica Angel Collection - Jessica Angel
  • Johnathan Kayne
  • Jovani - Prom
  • La Femme
  • La Femme - Gigi
  • Morilee - Paparazzi
  • Opulence by Blush Prom
  • Pink by Blush
  • Portia & Scarlett
  • Portia and Scarlett - Evening
  • Portia and Scarlett - Pageant
  • Primavera - Homecoming
  • Primavera Couture - Primavera Long
  • Rachel Allan
  • Rachel Allan Princess
  • Sherri Hill
  • Vienna

Short Prom and Homecoming

  • Jovani - Short & Cocktail
  • Jovani - Homecoming
  • La Femme - Cocktail
  • Mori Lee - Sticks & Stones
  • Rachel Allan Cocktail
  • Rachel Allan Short

Evening Wear and Pageant

  • Ashley Lauren
  • Rachel Allan Couture
  • Rachel Allan Prima Donna

Plus size Prom

  • Rachel Allan Plus
  • Sydney's Closet - Sydney's Closet Plus Size Prom

Shop by Category

  • Pageant
  • Plus Size Prom
  • Homecoming
  • Prom
  • Short/Cocktail
  • Featured Styles