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Bella’s Bridal and Formal Online Sales Policy

 

Bella’s Bridal and Formal is a full service specialty store retailer with a brick & mortar physical location, where customers shop daily. When you place an order on our website we will treat you with the same care and respect that we extend to our in-store customers. Unfortunately, since we will not have the opportunity to meet you in person, you will not be able to receive the full extent of our passion for customer service.  However, as an online customer please be assured that:
 
  • We will do everything possible to make sure that your order is filled in a timely basis and that your shipment will arrive exactly when and how you expected.
  • We will communicate with you personally after receiving your order BEFORE you are billed.
  • We will address all important contingencies, including confirming that your item will be received in time for your wear date and that you have ordered the correct size based on the designer’s measurements.
  • We stand behind this policy by extending a full return and credit policy if we ship you the wrong style, color, or size.
  • We will issue a full credit if, due to unforeseen circumstances, your item cannot be shipped in time for your wear date, and we will inform you of this extremely rare occurrence in a timely manner. 
While Bella’s has thousands of items in stock, our online store displays every item from every designer that we carry. We can almost always special order items that we do not have in stock from the designer. However, items may not be available when you place your order due to high demand during Prom and Pageant season. Bella’s will contact you within 48 hours of your order to CONFIRM the status of your order or to let you know if your order has been CANCELLED. Please be sure to enter your CORRECT EMAIL ADDRESS, as this is the way we communicate with you regarding each order placed online.

We process each item separately in orders comprising multiple items; should one or some of the items you choose be unavailable or discontinued, we will proceed to process the available items in your order before notification in order to reserve any available pieces from the designer in the event that the item is in low designer quantity. We will notify you promptly if this situation occurs, but because we have to purchase the items from the designers in order to reserve them, we cannot offer refunds on any orders requiring us to special order from the designer.

No returns or credits will be issued for online purchases for any other reasons other than those indicated above.  But have no fear; our passion is for customer service.  We assure you that your experience ordering from us online can only be surpassed if you come to our store to experience our outstanding customer service in person.
Please note that the prices that you see on our website reflect the Designer’s Suggested Retail Price [MSRP].  The designers that we represent do not allow their collections to be displayed on a website for a lower price than the MSRP price that you see on our website.  If you see a lower price on any other website for the exact style from the same designer then you can KNOW FOR CERTAIN that website is producing and selling counterfeit dresses or gowns of inferior quality and shipping them as originals.

The prices in our store are not necessarily equal to the price on our website. We accept orders online to give our customers the convenience of purchasing their dress or gown directly from our website without the time and expense that we incur when you experience our outstanding customer service in our physical retail location.

We do everything we can to keep the prices on our website accurate and consistent with what the designer is charging for each style at the current time.  However, it is possible that there may be a price on our website that is simply incorrect or that may have been changed by the designer without our knowledge. 

If you purchase something on our website that is determined to be listed with an incorrect price we will correct the price on our website immediately and we will contact you to inform you of the error. We WILL NOT bill you until you have been informed of the corrected price. At that time you will have the opportunity to cancel your purchase or process a new order for the corrected price, which will be reflected on our website. Under NO CIRCUMSTANCES will we honor a price that is found to be incorrect on our website; this would be considered a breach of our agreement with our designers who do not allow their styles to be sold for a price less than their MSRP price.

Bella’s promises to provide the utmost customer support to its customers and agrees to resolve any potential discords to the best of its ability; by placing an online order, the purchaser and affiliates agree to refrain from disparagement, or the encouragement of, against Bella’s Bridal and Formal, Bella’s Prom and Pageant and its affiliates in any medium, whether verbal, on social media, or review sites.

If you have any questions about our Online Sales Policy or your purchase, please contact us during store hours so that we can address your concerns and answer your questions personally.

 

Thank you for shopping with Bella’s!





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From Modern to Timeless

Bella's Bridal and Formal is the largest Prom and Pageant store in the Birmingham, Alabama area. We will have over 1,000 styles of 2024 Prom Dresses in stock from top designers including Sherri Hill, Portia and Scarlett, Amarra, Tarik Ediz, and Jovani. Our Hoover, Alabama store has 17 dressing rooms and a full staff available to help you find the perfect prom, homecoming and pageant dress.

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Hours

Monday: 10am to 6pm

Tuesday: 10am - 6pm

Wednesday: 10am to 6pm

Thursday: 10am to 6pm

Friday: 10am to 6pm

Saturday: 10am to 6pm

Sunday: 12pm to 5pm

(205) 403-7977
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3780 Riverchase Village
Suite 800
Hoover, AL 35244
We are located at the corner of Hwy 31 and Lorna Rd.
Bella's Bridal and Formal is not affiliated with any company other than Bella's Bridal and Formal located at 3780 Riverchase Village, Suite 800, Hoover, Alabama, 35244.
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+Price Filter:
+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
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Hemline/Train
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Prom Collections

  • Aleta
  • Alyce Paris - Prom
  • Amarra - Amarra
  • Ava Presley
  • Ellie Wilde
  • Faviana - Faviana
  • Faviana - Plus Sizes
  • Jessica Angel Collection - Jessica Angel
  • Johnathan Kayne
  • Jovani - Prom
  • La Femme
  • La Femme - Gigi
  • Morilee - Paparazzi
  • Opulence by Blush Prom
  • Pink by Blush
  • Portia & Scarlett
  • Portia and Scarlett - Evening
  • Portia and Scarlett - Pageant
  • Primavera - Homecoming
  • Primavera Couture - Primavera Long
  • Rachel Allan
  • Rachel Allan Princess
  • Sherri Hill
  • Vienna

Short Prom and Homecoming

  • Jovani - Short & Cocktail
  • Jovani - Homecoming
  • La Femme - Cocktail
  • Mori Lee - Sticks & Stones
  • Rachel Allan Cocktail
  • Rachel Allan Short

Evening Wear and Pageant

  • Ashley Lauren
  • Rachel Allan Couture
  • Rachel Allan Prima Donna

Plus size Prom

  • Rachel Allan Plus
  • Sydney's Closet - Sydney's Closet Plus Size Prom

Shop by Category

  • Pageant
  • Plus Size Prom
  • Homecoming
  • Prom
  • Short/Cocktail
  • Featured Styles