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  • Prom Collections
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    • Aleta
    • Alyce Paris - Prom
    • Amarra - Amarra
    • Ava Presley
    • Black Label by Alyce Paris
    • B'Dazzle by Alyce Paris
    • Blush Prom
    • Claudine by Alyce Paris
    • Ellie Wilde
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    • Jessica Angel Collection - Jessica Angel
    • Johnathan Kayne
    • Jovani - Prom
    • La Femme
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    • Morilee - Paparazzi
    • Opulence by Blush Prom
    • Pink by Blush
    • Portia & Scarlett
    • Portia and Scarlett - Evening
    • Portia and Scarlett - Pageant
    • Primavera - Homecoming
    • Primavera Couture - Primavera Long
    • Rachel Allan
    • Rachel Allan Princess
    • Sherri Hill
    • Vienna
  • Short Prom and Homecoming
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    • Jovani - Short & Cocktail
    • Jovani - Homecoming
    • La Femme - Cocktail
    • Mori Lee - Sticks & Stones
    • Rachel Allan Cocktail
    • Rachel Allan Short
  • Evening Wear and Pageant
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    • Ashley Lauren
    • Rachel Allan Couture
    • Rachel Allan Prima Donna
  • Plus size Prom
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    • Rachel Allan Plus
    • Sydney's Closet - Sydney's Closet Plus Size Prom
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    • Plus Size Prom
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From Modern to Timeless

Bella's Bridal and Formal is the largest Prom and Pageant store in the Birmingham, Alabama area. We will have over 800 styles of 2023 Prom Dresses in stock from top designers including Sherri Hill and Jovani. Our Hoover, Alabama store has 12 dressing rooms and a full staff available to help you find the perfect prom, homecoming and pageant dress.

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Hours

Monday: 10am to 6pm

Tuesday: 10am - 6pm

Wednesday: 10am to 6pm

Thursday: 10am to 6pm

Friday: 10am to 6pm

Saturday: 10am to 6pm

Sunday: 12pm to 5pm

(205) 403-7977
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Visit Us
3780 Riverchase Village
Suite 800
Hoover, AL 35244
We are located at the corner of Hwy 31 and Lorna Rd.

Bella's Bridal and Formal is not affiliated with any company other than Bella's Bridal and Formal located at 3780 Riverchase Village, Suite 800, Hoover, Alabama, 35244.



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+Price Filter:

+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Prom Collections

  • Aleta
  • Alyce Paris - Prom
  • Amarra - Amarra
  • Ava Presley
  • Black Label by Alyce Paris
  • B'Dazzle by Alyce Paris
  • Blush Prom
  • Claudine by Alyce Paris
  • Ellie Wilde
  • Faviana - Faviana
  • Faviana - Plus Sizes
  • Intrigue by Blush Prom
  • Jessica Angel Collection - Jessica Angel
  • Johnathan Kayne
  • Jovani - Prom
  • La Femme
  • La Femme - Gigi
  • Morilee - Paparazzi
  • Opulence by Blush Prom
  • Pink by Blush
  • Portia & Scarlett
  • Portia and Scarlett - Evening
  • Portia and Scarlett - Pageant
  • Primavera - Homecoming
  • Primavera Couture - Primavera Long
  • Rachel Allan
  • Rachel Allan Princess
  • Sherri Hill
  • Vienna

Short Prom and Homecoming

  • Jovani - Short & Cocktail
  • Jovani - Homecoming
  • La Femme - Cocktail
  • Mori Lee - Sticks & Stones
  • Rachel Allan Cocktail
  • Rachel Allan Short

Evening Wear and Pageant

  • Ashley Lauren
  • Rachel Allan Couture
  • Rachel Allan Prima Donna

Plus size Prom

  • Rachel Allan Plus
  • Sydney's Closet - Sydney's Closet Plus Size Prom

Shop by Category

  • Pageant
  • Plus Size Prom
  • Homecoming
  • Prom
  • Short/Cocktail
  • Featured Styles